Overview
- Apple confirmed late Tuesday that paid listings have started appearing in Apple Maps for some iPhone and iPad users and that the rollout will expand to more users over the coming weeks.
- Ads show up in two places: as a sponsored card in Suggested Places when you tap the search bar and as the top result in relevant search results, each marked with a small blue "Ad" badge.
- Apple says Maps ads use on‑device processing so a user’s location and ad interactions are not tied to an Apple ID or shared with third parties.
- Apple’s Advertising Services policy bans certain categories from Maps ads, including bail bonds, cryptocurrency ATMs, and home services, with medical ads evaluated case‑by‑case.
- Businesses can buy ad slots starting now and Apple is offering an introductory 15 percent credit to early advertisers, while consumers currently have no option in the app to turn off Maps ads.