Overview

• The strap is available to order now and initially works only with Apple cases for iPhone 17, Air, 17 Pro, and 17 Pro Max.
• Embedded flexible magnets keep overlapping segments aligned for rapid adjustments, and mechanical snaps attach the strap to the case.
• Early coverage highlights hands‑free convenience, quicker access for payments and transit, and added security against drops or opportunistic theft.
• At $59, Apple undercuts many premium rivals in a category long served by brands such as Bandolier, XouXou, Casetify, and Topologie.
• Apple lists recycled‑yarn construction and a broad color lineup, while third‑party case compatibility has not been announced yet.