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Apple Keeps Hide My Email on iCloud.com After Community Pushback

The company says preserving the icloud.com domain prevents easy blanket blocking of disposable aliases and will protect the feature’s privacy utility.

Overview

  • Apple announced Monday that it will not move iCloud+ Hide My Email addresses to private.icloud.com and they will continue to use the icloud.com domain.
  • The company confirmed Sign in with Apple addresses will still migrate from privaterelay.appleid.com to private.icloud.com later this year and advised developers to accept the new domain alongside the old one.
  • Critics warned that putting Hide My Email on a distinct private.icloud.com domain would allow websites and email providers to block all aliases at the domain level, which would defeat the feature’s purpose.
  • Hide My Email is an iCloud+ tool that creates unique, forwardable aliases tied to a user’s Apple account so people can hide their real address and deactivate aliases, and Apple said existing addresses will keep forwarding without interruption.
  • The reversal shows community and developer feedback can change Apple’s rollout plans and highlights how simple domain choices can cause wide operational problems for web operators, email admins, and users during any migration.