Overview
- Forbes published the sixth annual ranking on Nov. 6–7, selecting 150 employers based on composite scores from veteran surveys.
- Apple rose to 18th place in 2025 after ranking 36th in 2024 and 68th in 2022, marking steady year-over-year improvement.
- The company sits ahead of IBM (27th), Meta (28th), and Amazon (82nd) while trailing Google (2nd) and Microsoft (5th).
- Methodology draws on feedback from more than 17,000 veterans at companies with at least 1,000 U.S. employees, with heavier weight on recent responses from current staff.
- Evaluated criteria include skills development, health benefits, and housing assistance, and Apple also runs a Veterans and Military Purchase Program offering a 10% discount.