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Apple Joins The Game Awards Advisory Board Ahead of December Show

The appointment signals Apple’s deeper push into gaming this year.

Overview

  • The Game Awards updated its website this week to list Apple as the 14th member of its Advisory Board alongside Activision, AMD, EA, Epic Games, Microsoft, Nintendo, Riot, Rockstar, Sony Interactive Entertainment, Tencent, Ubisoft, Valve, and Kojima Productions.
  • The Advisory Board is described as guiding the show’s mission but it does not select nominees or winners and learns results at the same time as the public.
  • Nominees and winners are determined by a separate media voting jury rather than board members or host Geoff Keighley.
  • Apple’s recent gaming steps include launching the Apple Games app in iOS 26 and acquiring indie studio RAC7, the team behind Sneaky Sasquatch.
  • The 2025 show will stream live from the Peacock Theatre in Los Angeles on December 11, with last year’s viewership totals reported inconsistently across outlets.