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Apple Joins The Game Awards Advisory Board Ahead of December Show

The advisory role carries no say over nominees or winners.

Overview

  • The Game Awards quietly updated its website this week to list Apple as the 14th member of its Advisory Board.
  • Apple joins a roster that includes Microsoft, Sony Interactive Entertainment, Nintendo, Epic Games, Activision, Ubisoft, Valve, Rockstar, Riot Games, EA, AMD, Tencent, and Kojima Productions.
  • Organizers say the board helps guide the show’s mission but does not participate in selecting nominees or winners, which are chosen by a jury of media outlets.
  • The 2025 ceremony is set for December 11 at the Peacock Theater in Los Angeles and will stream live, with 2024 viewership reported variously as 154 million or 54 million livestreams.
  • Apple’s appointment aligns with its 2025 gaming push, including the Apple Games app in iOS 26 and the acquisition of Sneaky Sasquatch studio RAC7.