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Apple Joins Foldable Push With iPhone Duo as Makers Move Upmarket

Rising DRAM and NAND prices are pushing smartphone makers toward high‑margin foldable models.

Overview

  • Apple unveiled the iPhone Duo at its September 10, 2026 event, a 7.6‑inch inward fold phone with a 5.4‑inch outer screen that supports Apple Pencil and uses a 2nm A20 Pro chip.
  • Apple priced the iPhone Duo at CNY 15,999 to 26,499 across 256GB–2TB options, marking the company's most expensive iPhone offerings and signaling a premium pricing strategy.
  • Huawei and Xiaomi launched new foldable flagships in the days before Apple, creating a fast industry push toward foldables as the defining high‑end product this week.
  • Industry research from IDC and Counterpoint shows 2026 global smartphone shipments falling while average selling prices and market value rise, a shift driven in part by sharp DRAM and NAND cost increases.
  • Manufacturing limits and software adaptation are barriers to mass use: reports say initial iPhone Duo production is highly constrained and foldables still account for only about 2% of smartphone units despite rapid cumulative growth.