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yesterday

Apple Japan’s New Year Sale Offers Gift Cards and Limited Daruma AirTag Jan. 2–5

Only purchases of iPhone 16 series models qualify for the collectible AirTag on a first-come basis.

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Apple AirTags shown in multiple colours arranged in a row.
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Overview

  • Apple’s four-day promotion runs in Japan from January 2 to January 5 at Apple retail stores and the Apple Online Store.
  • The special AirTag features a Daruma engraving and is capped at 65,000 units distributed first come, first served.
  • Qualifying iPhone models for the AirTag are the iPhone 16, iPhone 16 Plus, and iPhone 16e, with the giveaway included alongside the applicable gift card.
  • Gift card values scale by product: up to ¥12,000 for iPhone or AirPods, up to ¥38,000 for Mac, up to ¥15,000 for iPad, and up to ¥8,000 for Apple Watch or select accessories.
  • The event is Apple’s recurring New Year promotion in Japan, pairing financial incentives with a locally themed collectible to encourage early purchases.