Overview

• Apple issued a renewed alert on September 16 for UK users, warning that increasingly convincing manipulation schemes are targeting consumers.
• Scammers are using email, texts, misleading pop-ups and ads, phone calls, fake promotions, and unsolicited calendar invites to pose as legitimate companies.
• Apple notes that callers may spoof real phone numbers and advises users to hang up and call the company back using a verified contact.
• Fraudsters often steer victims to counterfeit Apple sign-in pages to capture passwords or two-factor codes, and Apple says it never asks for these or for security features to be disabled.
• Guidance urges enabling two-factor authentication, refusing to share security details or pay with Apple Gift Cards, and contacting Apple only through official support channels, with media reports warning of accounts being drained.