Overview

• Analyst Ming‑Chi Kuo forecasts a lower‑cost Vision headset, referred to as Vision Air, for 2027 that would be over 40% lighter and more than 50% cheaper than Vision Pro.
• Reporting points to a sub‑1‑pound target and an estimated $1,500–$1,800 price range, with shipments projected around 1 million units in 2027 versus fewer than 400,000 for current models.
• Cost and weight cuts are said to come from switching to an iPhone‑class A‑series chip, using lighter materials such as magnesium alloy and plastic, and streamlining sensors.
• Separately, a nearer‑term Vision Pro update is reported with an M4/M5‑class processor and a redesigned strap to reduce head strain.
• The existing Vision Pro is gaining traction in enterprise use, with Lowe’s expanding in‑store kitchen visualization to 100 locations this year toward 400, and deployments cited by Dassault Systèmes and CAE, according to the Journal and Apple.