Overview

• Apple's share of new smartphone activations in the U.S. has decreased to 33%, the lowest since 2018, amid increased competition and higher durability of phones.
• The decline in iPhone activations is attributed to several factors including the high cost and increased longevity of the devices, which discourage frequent upgrades.
• Analysts suggest that the slowing pace of innovation and feature enhancements in new models has also contributed to the reduced activation rates.
• Despite the drop in activations, Apple's installed user base remains higher, indicating a still strong but less dominant market presence.
• Expectations are set for the upcoming iPhone 16 launch, which may influence future activation rates and market recovery.