Overview
- The pre-recorded presentation streams today at 1 p.m. ET on Apple.com, the Apple TV app, and YouTube, with coverage centered on the iPhone 17 family.
- Reporting points to four models—iPhone 17, 17 Pro, 17 Pro Max, and a new 17 Air that replaces Plus—with the Air described as ultrathin (around 5.5 mm), roughly 6.6 inches, and using a single rear camera.
- Pro variants are widely rumored to feature a redesigned top-spanning camera bar with triple 48 MP sensors, an A19 Pro chip with vapor-chamber cooling, more RAM, a 24 MP front camera, and a higher 256 GB base storage.
- Bloomberg-sourced pricing guidance places the lineup in the U.S. roughly from $799 up to about $1,699 depending on model and storage, with the new Air positioned above the base model; final pricing awaits Apple’s confirmation.
- Multiple outlets expect preorders to open Friday, Sept. 12, with general availability on Friday, Sept. 19, alongside updates to Apple Watch Series 11 and Ultra 3 and potential AirPods Pro 3 refreshes.