Overview

• An event date of September 9 surfaced in an Apple TV app invitation that was quickly removed, reinforcing widespread reporting of the launch timing.
• Reports point to four phones this year: iPhone 17, a new ultra‑thin iPhone 17 Air replacing Plus, iPhone 17 Pro, and iPhone 17 Pro Max.
• Multiple leaks indicate ProMotion 120Hz displays across all models, a 24MP front camera upgrade, and new A19 chips on standard models with A19 Pro on the Pros.
• The Pro models are widely expected to adopt a full‑width rear camera bar with three 48MP sensors, with some sources also citing a higher‑resolution periscope telephoto and possible 8K video recording.
• Outlets are publishing projected prices that suggest increases in several regions, though none are official, and Apple has confirmed its Hebbal, Bengaluru store will open on September 2.