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23h ago

Apple Introduces Toggle After Wallet App F1 Movie Push Draws Backlash

The new switch in iOS 26 lets users opt out of promotional notifications after they complained of unsolicited F1: The Movie ads in their Wallet app.

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Overview

  • On June 24, Apple Wallet delivered an unsolicited push notification offering $10 off two-or-more tickets to F1: The Movie via Fandango.
  • Recipients across Reddit, Twitter and forums voiced frustration at receiving marketing through a core finance app without explicit consent.
  • Users running iOS 18 or earlier can only turn off all Wallet notifications to silence the F1 movie promotion.
  • The iOS 26 beta adds an “Offers & Promotions” toggle in Wallet settings that specifically mutes promotional alerts.
  • Privacy advocates warn that using built-in apps for ads may erode user trust and call for clearer opt-in requirements.