Overview

• Apple unveiled four iPhones including the 5.6mm‑thick iPhone Air that replaces the Plus tier and sits between the standard iPhone 17 and the Pro models.
• The iPhone 17 adds a 6.3-inch 120Hz ProMotion display, the A19 chip, Ceramic Shield 2 with improved scratch resistance, and longer battery life than iPhone 16.
• iPhone 17 Pro and Pro Max feature a new unibody design, a larger camera plateau with up to 8x optical zoom, A19 Pro silicon, vapor‑chamber cooling, a 2TB option, and Pro Max battery life up to 39 hours of video playback.
• AirPods Pro 3 introduce a built‑in heart‑rate sensor, improved active noise cancellation, and live translation powered by Apple Intelligence, while Apple Watch Series 11 gains 5G, hypertension alerts and a Sleep Score, and Ultra 3 adds satellite connectivity.
• U.S. pricing starts at $799 for iPhone 17, $999 for iPhone Air, $1,099 for iPhone 17 Pro and $1,199 for Pro Max, with phone preorders opening Sept. 12 and wide availability Sept. 19 as Apple shares dipped roughly 1–2% after the event.