Particle.news

Apple Introduces €699 MacBook Neo for March 11 Launch

Aimed at first‑time Mac buyers, the entry model signals a pivot toward mass‑market pricing.

Overview

  • Sales begin March 11 with preorders open, priced at €699 or €599 for students and teachers.
  • The 13‑inch notebook uses Apple’s A18 Pro chip with a Liquid Retina display, 8 GB of RAM, 256 GB of storage, and up to about 16 hours of battery life at roughly 1.2 kg.
  • Connectivity and design include two USB‑C ports and a headphone jack with Wi‑Fi 6 and a fanless build, and the base model omits MagSafe and Touch ID.
  • Touch ID is included on a configuration that costs €100 more and also increases storage to 512 GB.
  • Positioned below M‑series Macs in raw performance, the Neo targets everyday use and arrives in four colors after an influencer‑heavy London debut alongside an iPhone 17e at €719 and new M5 MacBook Pros.