Apple Initiates 'Atlas' Study for Potential Smart Glasses Development

The tech giant is exploring the smart glasses market by gathering employee feedback, aiming to rival Meta's offerings.

Apple has launched 'Project Atlas' to assess the viability of entering the smart glasses market, conducting internal studies with employee focus groups.
The initiative comes as Apple seeks to expand its wearable tech portfolio beyond the bulky and expensive Vision Pro headset.
Meta's recent unveiling of its Orion AR glasses prototype has intensified competition in the smart glasses sector.
Apple's potential smart glasses might integrate with iPhones for processing power, aiming for a more streamlined and affordable product.
The development of Apple's smart glasses is still in early stages, with a market release expected to be several years away.