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3d ago

Apple in Early Talks to Acquire Perplexity AI

Early-stage discussions explore leveraging Perplexity’s AI search technology to give Siri more depth.

The Perplexity app in the Apple App Store on a smartphone arranged in Washington, DC, on Sunday, June 1.
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Overview

  • Top Apple executives, including M&A head Adrian Perica and Services SVP Eddy Cue, have met with Perplexity leadership to evaluate a full acquisition or a strategic partnership without making a formal bid.
  • Perplexity AI’s valuation jumped to $14 billion after closing a $500 million funding round in May 2025.
  • The company’s AI platform delivers conversational search results with cited sources and also supports a voice assistant and AI-driven video generation.
  • A potential deal could accelerate development of a smarter Siri and offer Apple an internal alternative to its multibillion-dollar Google search agreement.
  • Perplexity has faced criticism and legal threats from major publishers, including the BBC, over alleged content scraping and attribution practices.