Overview

• Talks between Apple and Perplexity remain in an early stage with no formal offer yet and involvement from senior executives Eddy Cue and Adrian Perica.
• Perplexity has publicly denied the acquisition reports and Apple has declined to comment on the discussions.
• Perplexity’s $14 billion valuation from its last funding round would make any purchase by Apple its largest-ever deal, far exceeding the $3 billion Beats acquisition.
• The potential acquisition responds to Apple’s delayed AI projects, including the stalled Siri upgrade and criticism of its Apple Intelligence rollout.
• A successful deal could undercut Google’s $20 billion annual payment to Apple by allowing Perplexity’s search technology to become the default on Apple devices.