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3w ago

Apple Holds Rare All-Hands Meeting to Accelerate AI and Revamp Siri

Leaders detailed plans for thousands of new R&D roles, a custom AI chip, a Houston server plant, the spring 2026 relaunch of Siri

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Tim Cook commits to winning the AI game during an all-hands meeting on the Apple campus.
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'As AI transforms tech, Tim Cook's Apple looks like a complacent observer.' Photo: Jade Gao/Getty.

Overview

  • Tim Cook framed the AI revolution as on par with the internet and urged every team to weave AI into their workflows or risk falling behind.
  • Craig Federighi said Apple has scrapped its hybrid Siri architecture in favor of a fully rebuilt assistant set to debut in spring 2026.
  • The company has hired about 12,000 staff over the past year, with roughly 40 percent joining research and development teams focused on AI. Apple is developing its own Baltra cloud-computing chip and is building a dedicated AI server manufacturing facility in Houston.
  • Cook outlined plans for new retail stores in India, the UAE and Saudi Arabia and teased future devices including a foldable iPhone and smart glasses.