Overview
- Apple introduced updated Mac mini and Mac Studio models with M6 and M5 Ultra chips and boosted on‑device AI performance, and the base Mac mini starts at $899.
- The company reported a June‑quarter beat with EPS of $2.02 and revenue of $109.42 billion, which analysts say shows continuing core strength.
- Shares have risen about 14% year‑to‑date and were trading near $309.90 as markets reward Apple’s lower exposure to large AI‑infrastructure spending.
- Management has cut more than 200 roles from Siri and Vision Pro teams and is redeploying staff toward AI and smart‑glasses work to support its edge‑AI focus.
- Analysts are split on risks to margins from higher DRAM and NAND costs and constrained chip capacity, and the street consensus is a Moderate Buy with an average price target near $336.63.