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Apple Heads Into Q3 Earnings Under Tariff Pressure and AI Deadline

Wall Street expects 4.2% revenue growth powered by strong services revenue offsetting a nearly $900 million tariff hit.

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View of an Apple logo at an Apple store in Paris, France, April 23, 2025. REUTERS/Abdul Saboor/File Photo
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Overview

  • Apple is set to report fiscal third-quarter results after market close on July 31, with analysts surveying a revenue estimate near $89.34 billion.
  • iPhone sales are forecast to rise just over 2% year-over-year, signaling a stabilization of Apple’s core hardware business.
  • Services revenue is predicted to grow about 11% to roughly $26.8 billion, underscoring its role as Apple’s chief growth engine.
  • CEO Tim Cook warned that reciprocal tariffs on foreign-made electronics will cost Apple around $900 million in the quarter, pressuring gross margins.
  • Investors will watch for updates on the delayed Apple Intelligence AI suite, the impact of a 240% surge in India-produced iPhones, and the timeline for expected foldable devices by 2026.