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Apple Halts Cheaper Vision Pro, Accelerates AI Smart Glasses

The pivot reflects weak demand for the $3,499 headset under intensifying competition from Meta.

Overview

  • Bloomberg reports Apple has paused work on a lower-cost Vision Pro, redirecting teams to an AI-focused smart-glasses effort.
  • The glasses are expected to rely on iPhone pairing and include cameras, microphones, and AI features driven by an upgraded Siri targeted for 2026, according to industry reports.
  • An initial unveiling could occur as early as 2026 with a broader rollout in 2027, based on the current reporting.
  • A Vision Pro update with an M5 chip is still planned for later this year despite the resource shift.
  • Coverage ties the move to sluggish Vision Pro uptake and pressure from Meta’s expanding Ray-Ban lineup, including new display-capable models.