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34m ago

Apple Ginza Reopens Sept. 26 With All‑New Four‑Story Store in Tokyo

The revived flagship marks the site of Apple’s first store outside the U.S., signaling a refreshed hub for hands‑on experiences in Japan.

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Overview

  • Doors open Friday at 10 a.m. JST at Apple’s original Ginza corner in the rebuilt Sayegusa Building.
  • The four-level space adds Apple Pickup, a refreshed Genius Bar with varied table and seating heights, daily Today at Apple sessions, and seating for one‑on‑one Vision Pro demos.
  • Shoppers can access the full current lineup, including iPhone 17 models and iPhone Air, Apple Watch Series 11, Ultra 3 and SE 3, and AirPods Pro 3.
  • A Today at Apple Spotlight with supergroup Number_i debuts at Ginza before rolling out nationwide on Oct. 11, with Vision Pro demos offering an immersive behind‑the‑scenes look at the “U. M.A.” video in Spatial Gallery.
  • Operations run on 100% renewable energy with regionally sourced materials and a double‑skin glass façade with adaptive louvers, and a limited special‑edition Apple Gift Card will be available only at this location.