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Apple Gears Up for iPhone 17 Launch as Retailers Slash Prices on Older Models

Retailers are cutting prices on older iPhone models to clear inventory before Apple’s early-September unveiling of its four-model iPhone 17 lineup.

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iPhone 17 Air is expected to launch in September, 2025.
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Overview

  • Apple is set to announce four iPhone 17 variants—the standard, Air, Pro and Pro Max—during its anticipated early-September event with pre-orders expected shortly afterward.
  • Flipkart is offering the iPhone 16 base 128 GB model for Rs 74,900, down from Rs 79,990, while Amazon lists the iPhone 16 Pro at Rs 1,11,900 and Reliance Digital sells the iPhone 15 Pro at Rs 1,09,900 to clear stock.
  • Rumors indicate the iPhone 17 series will feature A19-series chipsets, uniform 120 Hz OLED displays and 24 MP TrueDepth front cameras, with a 48 MP telephoto lens on Pro models.
  • Reports suggest the iPhone 17 lineup will start at around Rs 79,900 in India, reflecting higher production costs and U.S.–China trade tariffs.
  • Analyst Ming-Chi Kuo projects Apple will adopt a two-phase annual launch strategy and expand its iPhone portfolio to six models by 2027, including a foldable variant.