Overview

• Apple set Store Services Tier 1 at a 5% commission for basic features and Tier 2 at 13%, reduced to 10% for Small Business Program participants, for expanded functionality.
• A new 5% Core Technology Commission applies to any external purchase within apps and a 2% initial acquisition fee covers purchases by new users across both tiers.
• Developers can switch tiers once per quarter and link to outside payment options but will lose certain App Store features if they opt for the lower-rate tier.
• Apple has lodged an appeal against the European Commission’s €500 million fine for anti-steering practices even as it rolls out the revised fee structure.
• Industry observers speculate that the EU’s tiered model could signal a forthcoming global cut of Apple’s standard commission from 30% to about 20%.