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Apple Fitness+ Teases 2026 ‘Big Plans’ on Instagram as Jan. 1 Reveal Is Reported

Analysts expect a near-term New Year promotion, not the debut of the rumored AI Health+ service.

Overview

  • An official Instagram Reel from Apple Fitness+ shows trainers holding newspapers with headlines hinting at "big plans" for 2026.
  • Outlets report that Apple may share details on January 1, though no announcement has been confirmed by the company.
  • The timing aligns with Apple’s annual Apple Watch "Ring in the New Year" activity challenge, leading to expectations of a New Year-focused program or promotion.
  • Separate reporting points to a forthcoming AI-based Health+ service in 2026 that would offer personalized recommendations and coaching.
  • That rumored Health+ service is said to rely on an LLM-powered Siri expected with iOS 26.4 in the spring, making an early January launch unlikely.