Overview

• The French competition authority fined Apple €150 million for abusing its dominant position through its App Tracking Transparency (ATT) system.
• The ATT system, introduced in 2021, was deemed unnecessarily restrictive and harmful to smaller publishers who depend on third-party data for revenue.
• The authority criticized the system for complicating user consent processes and undermining its neutrality, penalizing third-party apps while favoring Apple's own services.
• Apple must publish a summary of the ruling on its website for seven days, though no immediate changes to the ATT system have been mandated.
• Similar investigations into Apple's practices are ongoing in Germany, Italy, Romania, and Poland, reflecting broader EU scrutiny of tech giants.