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Apple Fined €150 Million in France for Abusing Market Dominance with App Tracking Feature

The French competition authority ruled Apple's App Tracking Transparency unfairly harms smaller developers and benefits its own services, though no changes to the feature were mandated.

Overview

  • The French competition authority fined Apple €150 million for abusing its market dominance through the implementation of App Tracking Transparency (ATT).
  • The ruling criticized ATT as neither necessary nor proportionate to Apple's stated goal of protecting user privacy.
  • The authority found that ATT disproportionately harms smaller app developers reliant on third-party data collection for revenue.
  • Apple is required to publish the decision on its website for seven days but is not mandated to make specific changes to ATT.
  • Apple defended ATT as a privacy-enhancing tool, citing global consumer and privacy advocate support, but faces ongoing scrutiny in Germany and Italy.

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