Overview

• The €150 million fine marks the first antitrust penalty specifically targeting Apple's App Tracking Transparency (ATT) tool.
• The French regulator stated that ATT's implementation was neither necessary nor proportionate to Apple's stated goal of protecting user privacy.
• Smaller publishers reliant on third-party data were particularly disadvantaged by the ATT framework, according to the watchdog.
• Apple expressed disappointment with the decision but noted that no changes to the ATT tool were mandated by the regulator.
• Apple has also faced scrutiny over ATT from Germany's antitrust agency, which accused the company of giving itself preferential treatment.