Overview

• Apple's iPhone shipments in China dropped 6.7% year-over-year, falling to 9.7 million units.
• Chinese brands like Huawei, Vivo, Oppo, Honor, and Xiaomi now lead the market.
• Huawei's resurgence, driven by advanced domestic processors, has significantly impacted Apple's market share.
• Despite aggressive discounts, Apple's market share in China declined from 16% to 14%.
• Analysts suggest AI and foldable technology could help Apple regain its position.