Apple Falls to Sixth in China's Smartphone Market Amid Rising Local Competition
For the first time in years, domestic brands dominate China's top five smartphone vendors, pushing Apple out of the leading positions.
- Apple's iPhone shipments in China dropped 6.7% year-over-year, falling to 9.7 million units.
- Chinese brands like Huawei, Vivo, Oppo, Honor, and Xiaomi now lead the market.
- Huawei's resurgence, driven by advanced domestic processors, has significantly impacted Apple's market share.
- Despite aggressive discounts, Apple's market share in China declined from 16% to 14%.
- Analysts suggest AI and foldable technology could help Apple regain its position.