Overview

• A lawsuit filed in California accuses Apple of falsely marketing the Apple Watch Series 9, SE, and Ultra 2 as 'carbon neutral.'
• Plaintiffs argue that the carbon offset projects Apple relies on, in Kenya and China, do not provide additional or genuine carbon reductions.
• The complaint claims that these areas were already protected or naturally forested, rendering Apple's financial support ineffective in reducing emissions.
• Consumers allege they would not have purchased the watches or would have paid less if they had known the truth about the environmental claims.
• The lawsuit seeks damages and an injunction to prevent Apple from marketing its products as 'carbon neutral' without verifiable evidence.