Overview

• Dan Ives warns that Apple risks a “BlackBerry Moment” if it fails to swiftly ramp up its AI capabilities.
• He criticizes Apple Intelligence as “too little, too late” despite the company’s 2.4 billion device ecosystem.
• Ives proposes three moves: buying AI startup Perplexity, recruiting external AI executives and partnering with Google to integrate Gemini.
• Apple has reportedly eyed using its $36 billion cash reserve for a Perplexity acquisition and discussed a Gemini integration deal with Google CEO Sundar Pichai.
• Ives cautions that without decisive action, Apple’s AI lag could tarnish Tim Cook’s legacy and leave the company trailing its rivals.