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Apple Faces Backlash Over FineWoven Material in Accessories

Despite environmental aims, Apple's FineWoven material draws criticism for poor durability and aesthetics.

  • Apple has phased out leather in its accessories, including iPhone cases and Watch bands, in favor of a new material called FineWoven.
  • The FineWoven material, introduced as an environmentally friendlier option, has been criticized for being fragile and not aesthetically pleasing.
  • Reports indicate that FineWoven cases and bands are showing signs of wear such as peeling and discoloration within months of use.
  • Despite the environmental benefits touted by Apple, customers and critics are calling for a better replacement for the discontinued leather products.
  • Apple's recent advertising efforts, including the 'Goodbye Leather' ad, coincide with Earth Day, highlighting the company's commitment to environmental sustainability.
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