Apple Faces Backlash Over FineWoven Material in Accessories
Despite environmental aims, Apple's FineWoven material draws criticism for poor durability and aesthetics.
- Apple has phased out leather in its accessories, including iPhone cases and Watch bands, in favor of a new material called FineWoven.
- The FineWoven material, introduced as an environmentally friendlier option, has been criticized for being fragile and not aesthetically pleasing.
- Reports indicate that FineWoven cases and bands are showing signs of wear such as peeling and discoloration within months of use.
- Despite the environmental benefits touted by Apple, customers and critics are calling for a better replacement for the discontinued leather products.
- Apple's recent advertising efforts, including the 'Goodbye Leather' ad, coincide with Earth Day, highlighting the company's commitment to environmental sustainability.