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Apple Faces Backlash Over Delayed Siri AI Features

Critics highlight Apple's poor communication and underwhelming AI performance as factors impacting its credibility and product appeal.

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Last spring Apple CEO Tim Cook said his company had all kinds of big AI plans. Many of them have yet to materialize.
An image about Tim Cook should handle the Apple Intelligence crisis like Steve Jobs handled Antennagate
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Overview

  • Apple's delay in launching promised Apple Intelligence Siri features has drawn criticism from analysts and longtime observers of the company.
  • Ming-Chi Kuo and others argue that Apple's handling of the delay, through an unofficial press statement, has damaged its public image and customer trust.
  • The delayed features, initially showcased at WWDC 2024, are now expected in the next year, leading to skepticism about Apple's ability to compete in AI innovation.
  • John Gruber and other commentators have pointed out that Apple's AI struggles could negatively impact iPhone sales and shipment forecasts for 2025.
  • Calls have been made for CEO Tim Cook to address the situation directly, following the example of Steve Jobs' transparent handling of past Apple controversies like Antennagate.