Overview

• Apple's new LLM-powered Siri, under development in Zurich, is now expected to launch in 2026 after delays and technical setbacks.
• Significant Siri upgrades promised at WWDC 2024 will not be highlighted at WWDC 2025, reflecting a shift toward cautious feature announcements.
• Apple plans to introduce targeted AI features in iOS 19, including a battery optimization tool and a virtual health coach called Project Mulberry.
• In response to EU regulations, Apple will allow users in Europe to replace Siri with third-party voice assistants as the default on their devices.
• To address Siri's tarnished reputation, Apple is separating the Apple Intelligence brand from Siri in its marketing strategy.