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Apple Eyes Theatrical Distribution Unit Following Release of $250M F1 Film

Executives say box-office returns will determine whether Apple moves to distribute films in-house.

Overview

  • F1: The Movie stands as Apple’s largest cinematic investment at nearly $250 million, with Brad Pitt receiving over $20 million plus backend profit participation.
  • Warner Bros. Pictures is managing the global theatrical release under a revenue-sharing deal that increases its cut as total ticket sales rise.
  • Apple’s lack of an in-house distribution arm has left it reliant on external partners for marketing, timing and theater allocations.
  • The racing drama premiered internationally on June 25 and opens in U.S. cinemas on June 27 before streaming exclusively on Apple TV+.
  • The film’s performance will serve as a litmus test for Apple’s move from curated indie hits into big-budget theatrical content and a potential internal distribution strategy.