Apple Eyes Theatrical Distribution Unit Following Release of $250M F1 Film
Executives say box-office returns will determine whether Apple moves to distribute films in-house.
Overview
- F1: The Movie stands as Apple’s largest cinematic investment at nearly $250 million, with Brad Pitt receiving over $20 million plus backend profit participation.
- Warner Bros. Pictures is managing the global theatrical release under a revenue-sharing deal that increases its cut as total ticket sales rise.
- Apple’s lack of an in-house distribution arm has left it reliant on external partners for marketing, timing and theater allocations.
- The racing drama premiered internationally on June 25 and opens in U.S. cinemas on June 27 before streaming exclusively on Apple TV+.
- The film’s performance will serve as a litmus test for Apple’s move from curated indie hits into big-budget theatrical content and a potential internal distribution strategy.