Overview

• Analysts expect Q3 EPS of about $1.42 and revenue near $88.6 billion, a 3.3% year-over-year rise fueled by services even as hardware sales slow seasonally.
• Apple’s Services segment delivered 12% growth to $26.6 billion in Q2, underpinning margin resilience ahead of the July 31 earnings report.
• Morgan Stanley data indicates U.S. App Store sales jumped 12.5% through July 20 and projects a 12.6% pace for the quarter, suggesting up to $160 million in incremental services revenue.
• Tim Cook warned of up to $900 million in tariff costs for the June quarter, prompting Apple to expand iPhone assembly in India and Vietnam to diversify its supply chain.
• With a $3.1 trillion market capitalization supported by $400 billion in trailing revenue and robust profits, Apple is positioned to weather trade pressures and seasonal headwinds.