Overview
- Analyst Ming-Chi Kuo reports Apple is developing a 13-inch MacBook powered by the A18 Pro iPhone chip as a lower-cost alternative to the $999 MacBook Air.
- The unannounced model is expected to enter mass production in late Q4 2025 or early Q1 2026 with colorful casing options including silver, blue, pink, and yellow.
- Apple aims to ship 5–7 million units of the rumored A18 Pro MacBook in 2026 to capture budget-minded consumers and boost overall MacBook volume.
- The plan would leverage existing supply partnerships with Everwin Precision for casing sourcing to meet projected demand.
- Using a mobile-grade chip could allow Apple to lower the entry price below $999 and better compete with Chromebooks and low-cost Windows laptops.