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Apple Explores Licensing OpenAI and Anthropic Models for Siri

Apple is seeking a quick path to improve its delayed Siri by running third-party LLMs on its own cloud infrastructure to preserve privacy

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An iPhone with the Apple Intelligence logo on top of a MacBook keyboardm
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Apple CEO Tim Cook.

Overview

  • Apple is in early talks with OpenAI and Anthropic to train custom versions of their large language models on Apple’s Private Cloud Compute servers
  • Internal evaluations have highlighted Anthropic’s Claude as the most promising option for powering a revamped Siri
  • Negotiations have stalled over Anthropic’s demand for a multibillion-dollar annual licensing fee that escalates each year
  • Apple’s in-house LLM Siri initiative remains active and is slated for a 2026 launch under its Apple Foundation Models strategy
  • Responsibility for AI shifted from John Giannandrea to Craig Federighi and Siri oversight to Mike Rockwell, while departures like senior researcher Tom Gunter reveal team morale strains