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Apple Explores Google’s Gemini for Next‑Gen Siri as Decision Nears

An internal “bake‑off” will decide whether Apple keeps Siri’s model in‑house or licenses a partner, with a choice expected within weeks.

Overview

  • Apple is in early talks with Google on a custom Gemini model for Siri, and Google has begun training a version that can run on Apple’s own servers via Private Cloud Compute, according to Bloomberg.
  • Inside Apple, two Siri tracks are being tested: Linwood using Apple’s models and Glenwood using external technology, with performance compared head‑to‑head.
  • No partner has been selected, and Apple is targeting a 2026 launch for the overhauled assistant after a delay tied to engineering setbacks.
  • Apple previously explored Anthropic and OpenAI for Siri, with Anthropic’s costs reported as a sticking point, while Apple also tests a first trillion‑parameter in‑house model.
  • Shares of Apple and Alphabet rose after the report, as questions persist over pricing, data hosting and potential antitrust scrutiny given the companies’ existing search deal.