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Apple Explores AI Search Integration for Safari, Threatening Google's Dominance

Eddy Cue testifies that Apple is considering AI-powered search options as Safari searches decline, raising questions about Google’s $20 billion annual deal.

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The Apple store on fifth avenue, New York.

Overview

  • Apple executive Eddy Cue revealed during testimony in Google's antitrust trial that Safari searches fell for the first time in April, attributed to users turning to AI alternatives.
  • Cue stated Apple is actively evaluating AI search providers like OpenAI, Perplexity, and Anthropic, though they are unlikely to become the default search option initially.
  • Google currently pays Apple approximately $20 billion annually to remain Safari’s default search engine, a deal that is under scrutiny in the ongoing DOJ antitrust lawsuit.
  • Alphabet shares dropped more than 7% following Cue’s comments, erasing over $150 billion in market value, signaling investor concerns about Google's search dominance.
  • Apple’s exploration of AI search integration reflects a broader shift in user behavior and competition, with AI-driven platforms potentially reshaping the search landscape.