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2w ago

Apple Explores Adding AI Search to Safari, Raising Questions About Google’s Dominance

Eddy Cue's announcement during a DOJ antitrust trial highlights a shift in search behavior and unsettles Alphabet investors as its stock drops 7.5%.

Apple will KI-Suche in Safari-Browser integrieren
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Ob KI der Google-Suche das Wasser abgräbt, wird von vielen aufmerksam beobachtet. Ein Apple-Manager liefert jetzt Hinweise auf einen Wandel, der Anleger heftig reagieren lässt.
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Overview

  • Apple is evaluating the integration of AI-powered search providers like OpenAI and Perplexity into Safari, alongside Google, without setting a timeline for implementation.
  • Eddy Cue revealed that Safari experienced its first decline in traditional web search queries in April 2025, as users increasingly turn to AI tools for information.
  • Alphabet's stock fell 7.5% following Cue's statements, reflecting investor concerns over the potential disruption to Google's $20 billion annual deal with Apple.
  • The U.S. Department of Justice's antitrust trial against Google scrutinizes agreements that make Google the default search engine on browsers like Safari and Firefox.
  • Cue suggested AI advancements could significantly reshape technology, even hinting at the possibility of the iPhone becoming obsolete within the next decade.