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Apple Expects 4% Revenue Gain as Tariffs Squeeze Margins

Wall Street expects stable iPhone demand with double-digit services growth driving year-over-year gains despite a near-$1 billion tariff drag.

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View of an Apple logo at an Apple store in Paris, France, April 23, 2025. REUTERS/Abdul Saboor/File Photo
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Overview

  • Visible Alpha consensus sees June-quarter revenue rising 4% year-over-year to about $89.3 billion, driven by 2% growth in iPhone sales and 11% services expansion.
  • CEO Tim Cook warned that roughly $900 million in U.S.-China tariffs will trim gross margins in the June quarter, maintaining pressure on overall profitability.
  • Bank of America projects that Q3 will be a gross margin trough and anticipates an improvement next quarter driven by a shift toward higher average selling price products, including an expected slim iPhone in the fall.
  • TD Cowen analysts predict Apple has about 18 months to make its Apple Intelligence platform a compelling feature or risk falling behind in the emerging AI landscape.
  • Nine of 12 analysts tracked by Visible Alpha maintain buy ratings on Apple stock, with price targets ranging from $233 to $275, signaling continued investor confidence.