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Apple Expected to Unveil iPhone 17 Lineup on Sept. 9 With New Designs and Price Increases

Industry leaks point to a four-model lineup featuring edge-to-edge camera bars on Pro variants, triple 48MP rear sensors, 120Hz OLED displays with price increases tied to new tariffs.

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Overview

  • Apple is widely reported to host its iPhone 17 event on September 9, open pre-orders around September 12 and begin retail sales on September 19.
  • The series is expected to include four models: a standard iPhone 17, an ultra-thin 5.5 mm-thick iPhone 17 Air with a 6.6-inch screen, plus Pro and Pro Max variants.
  • Leaks indicate the Pro models will adopt a full-width rectangular camera bar, repositioned rear Apple logo and a possible shift from titanium to aluminium frames.
  • All Pro versions are said to feature triple 48 MP rear cameras, a 24 MP TrueDepth front sensor and ProMotion 120 Hz OLED panels, while the base and Air models gain 120 Hz displays.
  • Analysts forecast $50–$100 price hikes tied to US tariffs on Chinese imports and growing India production, with Indian pricing likely starting near ₹89,900 and topping ₹1,64,900.