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Apple Expected to Unveil First iPhone Fold at Sept. 9 Event

The debut would mark a push into premium foldables that could reshape Apple’s product mix.

Overview

  • Multiple outlets report Apple will introduce an iPhone Fold plus iPhone 18 Pro and 18 Pro Max at its Sept. 9 event, but those product details remain unconfirmed until Apple presents them.
  • Leaks and reporting say the Fold will use an A20 Pro chip, include Touch ID, aim for a less visible crease with a new hinge, and target a launch price above US$2,000.
  • The iPhone 18 Pro family is said to gain internal upgrades such as Apple’s A20 Pro processor and an in‑house C2 modem, though its retail price is disputed across sources.
  • Pricing estimates conflict: Bloomberg’s Mark Gurman suggests about a US$100 rise to roughly US$1,199, analysts warn of 10–20% increases driven by higher RAM costs, and leaked Mexican listings show no change.
  • Reports also outline a broad near‑term refresh from watches to Macs and long‑term projects through 2029, a shift tied to CEO John Ternus’s hardware focus and Apple’s move toward in‑house chips and modems that could affect device cost and choice for buyers.