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Apple Expected to Debut Four iPhone 17 Models With Higher Price Tags

Counterpoint Research says US tariffs are pushing up production costs, which may lead to higher launch prices in September.

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Overview

  • Apple is expected to unveil its four-model iPhone 17 lineup—including the new iPhone 17 Air replacing the Plus variant—between September 11 and 13, 2025, with pre-orders likely starting on September 12 and sales from September 19.
  • All models are anticipated to feature OLED displays with 120Hz ProMotion support and ship with iOS 26’s revamped ‘Liquid Glass’ interface.
  • Recent Geekbench leaks suggest the Pro models will run on Apple’s A19 Pro chipset, potentially scoring over 4,000 in single-core tests and supporting up to 12GB of RAM.
  • Counterpoint Research predicts the base iPhone 17 may start around Rs 89,900 in India, while the Air could carry a premium near Rs 99,900 due to rising tariff-related production costs.
  • Camera upgrades are expected across the series, with a 24MP front sensor and up to 48MP rear cameras on select models.