Overview

• Apple is exploring a simplified tandem OLED design that stacks two layers only for the blue subpixel to boost display performance
• Negotiations are underway with LG Display, Samsung Display and potentially BOE to secure panel supply and maintain price competitiveness
• No formal design development has started as of August 2025, aligning with Apple’s typical two-year technology cycle
• Mass production and commercial rollout of tandem OLED iPhones are not expected until after 2028 at the earliest
• The simplified tandem approach promises higher brightness, improved power efficiency and reduced burn-in risk compared to single-layer OLED