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Apple Enters Bidding for US Formula 1 Streaming Rights

A surge in US viewership has prompted Liberty Media to invite multiple rivals to bid for 2026 rights at a premium.

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From left to right: Formula 1 star Lewis Hamilton, actor Brad Pitt, and Apple CEO Tim Cook
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Overview

  • Apple is in advanced talks to acquire US Formula 1 broadcast rights for Apple TV+ starting in the 2026 season.
  • ESPN’s contract, valued at $85 million per year, expires at the end of 2025 after Disney let its exclusive renewal window lapse.
  • Liberty Media has set expectations for a 2026 deal worth $120–150 million annually following a surge in US viewership to 1.3 million per race.
  • The bid builds on momentum from Apple’s $300 million-grossing F1 movie and its established livestreaming of Major League Baseball and Major League Soccer.
  • Netflix and other streaming platforms are also reported to be eyeing the rights, intensifying competition for the sport’s US audience.