Overview
- Apple is in advanced talks to acquire US Formula 1 broadcast rights for Apple TV+ starting in the 2026 season.
- ESPN’s contract, valued at $85 million per year, expires at the end of 2025 after Disney let its exclusive renewal window lapse.
- Liberty Media has set expectations for a 2026 deal worth $120–150 million annually following a surge in US viewership to 1.3 million per race.
- The bid builds on momentum from Apple’s $300 million-grossing F1 movie and its established livestreaming of Major League Baseball and Major League Soccer.
- Netflix and other streaming platforms are also reported to be eyeing the rights, intensifying competition for the sport’s US audience.