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Apple Enters Advanced Talks With JPMorgan Chase to Replace Goldman Sachs on Apple Card

The talks mark a strategic shift in Apple’s financial services partnerships following Goldman’s consumer banking retreat.

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JPMorgan Chase is the hot favorite for Apple Card deal

Overview

  • Apple and JPMorgan Chase have held negotiations since early 2024, with discussions intensifying in recent months toward a potential agreement.
  • Apple has identified JPMorgan as its preferred successor to Goldman Sachs for issuing the Apple Card, although no contract has been finalized.
  • Key terms under discussion include whether JPMorgan will assume the Apple Card Savings Account alongside the credit card itself.
  • Goldman Sachs has sought to exit the partnership after incurring over $1 billion in losses and facing regulatory penalties in its consumer finance division.
  • A completed deal would rank among the largest co-brand credit card arrangements ever and further entrench JPMorgan as the leading U.S. card issuer.