Overview

• Apple and Beats have teamed up with Japanese graphic artist Verdy to create the Vear collectible, a cream-coloured bear that holds the Beats Pill in its mouth.
• The hyper-limited drop goes on sale exclusively at Dover Street Market in London on August 21 with a bundle price of £380.
• The included Beats Pill speaker is identical to the re-released model introduced last year, which retails separately for $149.99.
• Beats and Verdy have been promoting the Vear figure on Instagram and YouTube ahead of the London launch.
• Apple said the bundle will roll out to the U.S., China, and Japan later in 2025, though it has not disclosed regional pricing details.